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Employee retention is a major factor in determining the overall success of your organization, especially in the competitive oil and gas industry. Keeping your best employees both professionally satisfied and inspired helps to engender their loyalty, but accomplishing this ranges from an art to a science. Sometimes, simply acknowledging their hard work goes a long… Read more »

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When businesses create a plan to brand themselves, they often focus just on front-end marketing.  But for branding to be effective, it must be carried through from initial contact through every aspect of customer touch in order to be effective. Customer service is a part of branding as well.  The way that customers are treated… Read more »