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The summer season offers you a great opportunity for taking stock of your company’s overall efficiency. If you catch yourself thinking that your employees operate like everyone is on a different page, maybe some teambuilding exercises are in order? The good weather during the summertime provides many opportunities to bring your staff closer, so don’t… Read more »

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When businesses create a plan to brand themselves, they often focus just on front-end marketing.  But for branding to be effective, it must be carried through from initial contact through every aspect of customer touch in order to be effective. Customer service is a part of branding as well.  The way that customers are treated… Read more »