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You worked hard on your résumé, practiced interviewing with a friend, aced the interview, and now you received a job offer. Congratulations — or not? Why would you let all your hard work go for naught by turning down the company’s offer? There are some valid reasons for not accepting every job offer presented to… Read more »

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So your excellent résumé led to an interview with a top oil company in your area, and you feel things went well. It’s been a few days since the interview and you haven’t heard anything from the company. Are you going to get a second interview or maybe a job offer? Despite your need to… Read more »

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When businesses create a plan to brand themselves, they often focus just on front-end marketing.  But for branding to be effective, it must be carried through from initial contact through every aspect of customer touch in order to be effective. Customer service is a part of branding as well.  The way that customers are treated… Read more »