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So your excellent résumé led to an interview with a top oil company in your area, and you feel things went well. It’s been a few days since the interview and you haven’t heard anything from the company. Are you going to get a second interview or maybe a job offer? Despite your need to… Read more »

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When businesses create a plan to brand themselves, they often focus just on front-end marketing.  But for branding to be effective, it must be carried through from initial contact through every aspect of customer touch in order to be effective. Customer service is a part of branding as well.  The way that customers are treated… Read more »